Colours change the way you feel
One tvc in a series for Taubmans Paint based on the psychology of colours and how they can affect your moods.
RethINK - a trade campaign for newspapers championed by News Limited’s Lachlan Murdoch. Designed to shake up a complacent industry it was highly polarising but did win many major awards.
Knowledge Keeps Like Fish
The first installment in a campaign for newspapers challenging creatives’ preconceptions of what a print ad should look like. Caused a furore in the industry but won a D&AD Pencil.
KFC Green & Gold
KFC’s colours are red and white. But they sponsor the Australian team, whose colours are green and gold. And when they’re facing arch rivals the English, who’s team colours are red and white, something had to give…
1900 Jim Beam was a faux self-help line for men whose masculinity had ‘strayed.’ Today, this might be called an integrated campaign. Although no one called it that back then. In our naivety we just tried to make the idea work across as many channels as possible. Hence, TV, OOH, Print, Radio, Guerilla. We even made the recording for the fake helpline ourselves. Seems obvious today, but back then, it was cutting-edge stuff. The judges at Cannes that year seemed to agree awarding it a Grand Prix.
